Winner takes all?

Earlier this week, in an article in The Guardian, and during a BBC radio piece, Richard Sambrook, former head of BBC News and director of the Centre for Journalism at Cardiff University, warned that TV news audiences could fall by a third within a decade. 

Younger viewers are tuning in for just 25 hours a year. And, wait for it, older people, are increasingly adopting the digital habits of younger viewers and watching less TV news. This structural shift is not part of some dystopian future.

It’s part of a wave of change sweeping over the media industry.