Blending the right ingredients

Blending the right ingredients

The first of a series of (near) live posts from this year's NAB Show here in Las Vegas.

I promised to feature what's hot and what's not. Let's see if I can live up to that as the week unfolds.

Today's first post is a scene setter. Let’s call it my establishing shot. 

The exhibition component of the Show kicks off Monday. This morning the conference, or rather a series of curated conferences and (self styled) summits, got off to an early, and surprisingly well attended, start under the bright Vegas sun.

I chose to walk from my hotel to the conference centre. This immediately marked me out as a quirky out-of-the box thinker, or perhaps a mad Englishman out in the (pre) midday sun. No one walks here.

So, back to the conference. Saturday is a settling in day, the exhibition spaces are being prepped, the lines at Starbucks are packed with exhibitors taking a break, the lines for badges winding between here and the airport. My (perhaps) jet-lagged decision to rise early, and so turn up before 8am, meant I breezed by and picked up my badge without a line and even had time for a chat.

If I’m honest, I didn’t expect to take much away from this first day. But, I did. 

Three things.

The first, which came from what promised to be a bone dry panel session about standard setting, threw sharp focus on the potential for mismatch between our collective drive to forge ahead with startling new technology, and the perceived benefits of those new technologies from consumers. A follow-on session later in the day offered an insight into our propensity to hold on to devices until they break (our large TV screens) and to upgrade those with more perceived utility (our smart phones). 

The second, listening to Ang Lee compare the process of film making with cooking. When we shoot film we are shopping for, collecting, the ingredients. New technologies - and more crucially the impact on our workflows - allow us to be more creative cooks. And what a fine meal he went on to serve.

The third take away, a visceral glimpse into Ang Lee’s vision, came when forming a line, we surrendered our smartphones, swore not to divulge the plot, and were treated to a transcendent 11 minutes of Billy Lynn’s Long Halftime Walk. The blend of technology and Ang Lee’s vision was like a physical blow. He was not kidding when later, in a panel session, he spoke with feeling about the power of touching people’s emotions when gathered together in a darkened theatre.

Technology is changing our world. It’s changing our workflows, it’s changing everything.

And, yes, it’s all about the content as it always was. The passion, the emotion, the connections and inspiration.

We at Marquis are ready to help you strike the right balance when transforming your business through technology. 

We understand that it’s the people that make the difference.

We understand that it’s the passion to deliver that makes the difference. 

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Last modified on 17 April 2016
Andy Townend

Proven track record in shaping and delivering complex national transformation programs.